Data protection


This Privacy Policy applies for Autofascination Corp. If there are any inconsistencies between the present privacy policy and any other applicable contract or terms and conditions of Autofascination Corp., the provisions of this privacy policy shall prevail.

Data protection is a matter of trust, and your trust is important to us. We respect your person and privacy. We also want to ensure the protection and legally compliant processing of your personal data. We would ask for you to consent to the processing of your personal data. This privacy statement contains detailed information about our data processing methods. It is up to you to decide whether you wish to consent to the processing of your personal data. When the present privacy policy refers to the processing of your personal data, this covers any handling of your personal data.
This may entail:

•    The collection, 
•    storage,,
•    management,
•    usage,
•    transmission,
•    notification, or
•    deletion of your personal data.

We collect personal data so as to provide our customers with better services. We are convinced that the alignment of our activities to the needs and desires of our customers will make your everyday tasks easier.Improved services may entail:

•    Optimization of our assembly sites to make local sites near you available
•    Alignment of the product portfolio to customer needs
•    Personalization of customer communications, so that you can find deals
      that fit your needs, and receive less advertising

•    Simplification of procedures, such as purchases or appointments, for you to reach your goals faster

1. How do we protect your personal information?

We have technical and organizational security procedures in place to protect the security of your personal data, and to protect your session and personal data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access. However, you should be aware that the transmission of information via the Internet and other electronic means involves certain security risks at all times, and that we cannot guarantee the security of information transmitted in this manner.

2. How long do we retain information?

We keep your personal information for as long as deemed necessary or appropriate to comply with applicable laws, or as long as they are necessary for the purposes for which they were collected. We delete your personal data once they are no longer needed, and in any case after expiry of the statutory maximum retention period

3. What are your rights with regards to your personal data?

You have the right to exercise your privacy rights and to obtain information about your stored personal data, rectify, supplement, object to the processing or require the deletion of your personal data at all times. The contact details are indicated in paragraph 4 below. We reserve the right to correspond electronically with you in this regard (especially by e-mail).

4. How can you get in touch with us?

If you wish to exercise your rights with regard to your personal information, or submit questions or concerns regarding the processing of personal information by us, you may contact us as follows: We will endeavor to answer your questions or concerns promptly after receipt.

5. Who is responsible for data collection?

We are required to inform you the owner of the data your collected personal data by law. The owner of the data collection is Autofascination Corp., 34224 Englewood, USA..

6. When do we collect personal information?

We collect your personal information whenever we have contact with you. There is a variety of situations where we have contact with you. For example, we collect your personal information under the following circumstances, namely when:

• You visit our shop or other premises;

• You purchase our goods or services at our business or on our web sites;

• You take part in our courses, seminars or trainings;

• You make use of our customer service;

• You register an acquired product or service with us;

• You order or use one of our customer or loyalty cards;

• You order newsletter or other advertising on our goods and services (deregistration is possible at any time);

• You connect to the WLAN provided by us in our office by mobile phone;

• You are a member of one of our customer loyalty programs;

• You take part in one of our market research activities or opinion polls;

• You make use of or communicate with us, or third parties via our web pages, in respect of offers on Internet platforms,

   multimedia portals and social networks;

• You communicate with us by phone, fax, e-mail, voice messages, text messages (SMS)

  picture messaging (MMS), video messaging or instant messaging;

• You connect to the WLAN provided by us in our office by mobile phone;

• You contact us on special occasions such as events, promotional events,

  sponsoring events or cultural and sport events in contact.

7. What personal information do we collect?

The collected personal data are just as varied. Firstly, we collect personal information that you provide to us. Secondly, we collect personal data that is collected automatically or manually in the scope of your contact with us,
such as:

Personal data

• Name and first name;

• Date of birth and age; 

• Gender; 

• Residential address; 

• Shopping habits; 

• Information on purchasing power; 

• Customer and shopping preferences; 

• Delivery address; 

• Billing address; 

• Credit card and account information; 

• Language preferences; 

• Phone number(s); 

• email address(es); 

• Customer number; 

• Information on subscribed newsletters or other advertising; 

• Consent for receiving advertising; 

• Online account information (including opening date, user name, profile photos); 

• Memberships within our division; 

• Photo and video recordings of visits to our shop or other premises.

Data on customer activity

• Contract data (including contract date, contract type, contract, contractor; contract duration;

  contract value; asserted claims of contract);

• Purchasing information (including date of purchase, location, time, type, quantity and value of purchased goods and

  services; shopping cart; canceled shopping cart; payment type; payment agent; shopping history);

• Customer service information (including returned goods, complaints, warranty claims, delivery information);

• session data relating to visits to our Internet pages, offers on Internet platforms, media portals or

   social networks (including duration and frequency of visits, language and country settings, information about

  browser and computer operating system, Internet Protocol addresses, search terms and results; ratings);

• Location-based data when using mobile devices;

• Communications by telephone, fax, e-mail, voice messages, text messages (SMS)

   picture messaging (MMS), video messaging or instant messaging;


8. Why do we process personal data?

We will process your personal data for a range of purposes. The purposes can be summarized into several groups. In particular, we can process your personal data wholly or partly for one or more of the following purposes:

8.1a Processing purposes in connection with our products and service offerings

• Provision and sale of our products and services;

• Processing of orders and contracts, including delivery of order, shipping, and delivery confirmations,

   Delivery and invoicing;

• Organization and implementation of courses, seminars or training courses;

• Organization and implementation of customer services;

• Organizing and implementation of market research and public opinion polling;

• Monitoring customer credit.

8.2 Processing purposes in connection with customer communications

• Provision, administration and implementation of the customer communications by mail and by electronic means of communication;

• Processing of orders and contracts, including delivery of order and shipping confirmations,

   delivery confirmations, delivery and invoicing;

• Business communications by mail and phone, fax, e-mail, voice messages,

   text messages (SMS), picture messages (MMS), video messaging or instant messaging;

• Evaluation of the use of our services by phone, fax, e-mail, voice messages, text messages (SMS),

   picture messaging (MMS) or instant messaging, such as: Type of use, frequency and duration of use, accurate place of use.

8.3 Processing purposes in connection with special activities and events

• Organization and implementation of competitions or sweepstakes, including notifications

   and publication of winners on our web pages, Internet platforms,

   multimedia portals or social networks;

• organization and implementation of special occasions, such as events, promotions,

   sponsoring events, as well as cultural and sports events.

8.4 Processing purposes in connection with the analysis of customer behavior

• Optimization of installation sites and product range. This takes place by individualized and personal,

   but also anonymous and group-related recording and analysis of historical and current customer behavior and

   purchasing patterns in our business or on other premises - including the preparation and analysis of location data,

   Movement profiles and shopping basket analysis;

• Individualized and personal or anonymous and group-related recording and analysis of the historical

   and current customers and purchasing behavior in the use of the offers on our website, as well as on Internet platforms,

   multimedia portals and social networks;

• Individualized and personal or anonymous and group-based discovery, classification and analysis

   of current and potential customer needs and interests;

• Individualized and personal or anonymous and group-related classification and analysis of

  customer behavior and potential;

• Statistical analysis of customer behavior on the basis of anonymized customer data;

• Linking of newly collected personal data with data collected by us or other companies

  of Autofascination group in the past;

• Linking of personal data collected by us with that collected by other companies of the Autofascination-

   Group (including in the framework of loyalty programs), or with publicly available

   data, as well as data acquired by third parties outside of Autofascination group data for improvement of our database

  and analysis of customer behavior. The enrichment of profiles by third-party data

   includes, for example: Data of the Federal Statistical Office, calendar data or geodata.

8.5 Processing purposes related to direct marketing

• Simplification of processes, such as purchases or bookings, and use of insights from the analysis of customer behavior for the

  continuous improvement of all goods and services o offer;

• Avoidance unnecessary advertising through findings from the analysis of customer behavior for individualized

   and personalized direct marketing;

• Dispatch of individualized and personalized advertising by mail or by phone, fax, e-mail, voice messages,

   text messages (SMS), picture messages (MMS), video messaging or instant messaging;

• Individualized and personalized adjustment of offers and advertising on our website, as well as

   our channels on Internet platforms, media portals and social networks.

9. Who do we pass your personal information on to?

We may disclose your personal data to other companies of Autofascination group for the purposes specified in this privacy policy. The other companies of Autofascination group may use your personal data in their own interests and for the same purposes as us. The companies of Autofascination group may process your personal data, in particular for customized and personalized analysis of customer behavior, and for direct marketing activities in their own interest. Autofascination Group staff will only receive access to your personal data to the extent necessary for the performance of their activities.

We may also share your personal data to other Autofascination Group members or to third parties outside of Autofascination Group in the scope of technical or organizational services that are required for the stated purposes, or for our other activities. Our service providers are contractually obliged to process personal data solely on our behalf and by our instruction. We require our service providers to the compliance with technical and organizational measures to ensure the protection of personal data. If the service providers are located in countries where the applicable laws do not provide protection of personal data comparable with the Swiss legal provisions, we will contractually ensure that the relevant service providers comply with Swiss standards of data protection.

We may disclose your personal data as deemed necessary for compliance with the applicable laws and regulations in relation to legal proceedings, at the request of the competent courts and authorities, or other legal obligations necessary to protect and defend our rights or our property.

10. How do we use cookies?

Our website also makes use of cookies. These are small files that are stored on your computer or mobile device when you access one of our internet sites. We would also like to inform you comprehensively about our use of cookies.

10.1 Why do we use cookies?

The cookies used by us are primarily used to furnish the functionality of our Internet sites, such as the shopping cart. We also make use of cookies to customize our Internet offer to customer demands, and to make surfing with us as comfortable as possible. We also use cookies to optimize our advertising. Cookies permit us to present advertising and/or specific goods and services that might be of particular interest to you, based on your use of our website. Our goal is to make our Internet offer as attractive for you as possible, and to present you with advertising that matches your interests.

10.2 What cookies do we use?

Most of the cookies we use are automatically deleted from your computer or mobile device after termination of the browser session (so-called session cookies). For example, we use session cookies to store your country and language preferences and your shopping cart across various pages of an Internet session.

Furthermore, we also use temporary or permanent cookies. These remain on your computer or mobile device after the end of the browser session. The input and settings preferred by you are then automatically detected for any further visits to one of our Internet pages. These temporary or permanent cookies remain stored on your computer or mobile device for between one month and ten years depending, on the type of cookie, and are automatically disabled after the programmed time. They serve to make our websites more user-friendly, effective and safer. Thanks to these cookies, you may receive information matched to your interests on the page.

The cookies stored on your computer or mobile device may possibly also be issued by partner companies. These may be other Autofascination Group companies or companies that are not part of Autofascination Group. These cookies allow our partner companies to address you with advertising that you might actually be interested in. The partner company cookies remain stored on your computer or mobile device between one month and ten years, and are automatically deactivated after the programmed time.

10.3 What data is stored in the cookies?

The cookies we use do not store any personal data. The cookies we use cannot be assigned to any particular person. When activated, a cookie is assigned an identification number.

10.4 How can you prevent the storage of cookies?

Most Internet browsers accept cookies automatically. However, you can instruct your browser not to accept cookies, or to ask each before a cookie is accepted from a web site you visit. You can also delete cookies from your computer or mobile device by using the appropriate function of your browser. If you elect not to accept our cookies or those of our partner companies, you will not be able to see certain information on our website, and some features that are designed to improve your visit will not be available.

11. How do we use log files?

For every visit to our Internet sites, certain usage data is transmitted to us from your Internet browser for technical reasons and stored in log files, the so-called log files. This entails the following usage information: Date and time of access to our website; name of the requested Internet site; IP address of your computer or mobile device; address of the Internet site from which you accessed our website; amount of data transferred, and the name and version of your browser.

The evaluation of the log files helps us to improve our Internet offerings further, to make it more user-friendly, and to find and resolve errors more quickly, as well as regulating server capacity. The log files help us determine at what approx. time the use of our Internet services is especially popular, and to make the corresponding data volume available to you, to ensure the best possible use.

12. How do we use Web analytics tools?

We use so-called tracking technologies for the constant improvement and optimization of our Internet offering. Web analysis tools provide us with statistics and graphics that furnish information about the use of our Internet pages. The data on the use of an Internet site is transmitted to the server used for this purpose. Depending on the provider of Web analysis tools, these servers may be located abroad. In the case of the most widely used web analytics tool, Google Analytics, the data is transmitted with shortened IP addresses, which prevents the identification of individual devices. Google adheres to the privacy policy of the "US-Swiss Safe Harbor Framework" agreement, and is registered with the "Safe Harbor" program of the US Department of Commerce. The IP address sent by your browser in the scope of Google Analytics is not be merged with other Google data. Any transfer of this data by Google to third parties only takes place due to legal requirements, or as part of order data processing.

If other Web analysis tools are in use within Autofascination Group, the process of data collection is generally the same.

You can prevent the collection of data generated by cookies and related to your use of the web page by Google (including your IP address), as well as the processing of such data by Google, by downloading and installing the browser plugin available under the following link ( For more information about Google Analytics and Data Protection,

see or

13. How do we use social plugins?

Our Internet sites use social plugins such as Facebook, Twitter or Google+. The plugins are labeled with the provider logo, and may take the form of Like buttons, Google+ buttons or Twitter buttons.

When opening Internet pages containing such plugins, your browser establishes a direct connection to the computers of the provider. The content of the plugin is directly transmitted by the provider site to your browser, and integrated into the website. This integration of the plugin means that the provider receives the information that you have accessed our website. If you are simultaneously logged in, the provider may assign the visit your profile. When you interact with the plugins, eg by clicking the "Like" button or leaving a comment, the corresponding information is sent directly from your browser to the provider and stored there.

If you do not want that the provider collects information about you via our website, you must log out from the provider before visiting our website. Even when logged out, the providers collect anonymous data through the social plugins, and set a cookie. Such data, may be associated with your profile provided you log in at a later time.

If a login is offered via a social login service such as  Facebook Connect, data is exchanged between the provider and our Internet site. In the case of Facebook Connect, this may include data from your public Facebook profile. When using the login services, you grant your consent to the data transfer.

For the purpose and scope of data collection, the further processing of your data by the provider, as well as your rights and the configuration options for protecting your privacy, please refer to the privacy policies of the providers.

•  Facebook Ireland Ltd. and Facebook Inc.:

•  Google Inc.:

•  Twitter Inc.:

If you do not want that providers collect information about you with these cookies, use the feature "block third-party cookies" in your browser settings. This ensures that the browser does not send cookies to the server in case of embedded content from other providers. This setting may stop other features of our website from working.